“Masdar City” – a project of the future

Schiltach, October 2009. What do a bathroom and sanitation technology specialist from the Black Forest and a project located in the desert of Abu Dhabi have in common? Quite a lot, is the probably rather unexpected, yet correct answer. The reason is that in building the world’s first CO2-neutral, zero-waste eco-city “Masdar City” on the Persian Gulf, the people in charge have opted also for the environmentally friendly products made by Hansgrohe AG.

Once construction is complete, the 22-billion US dollar eco-city designed by the British architecture firm Foster+Partners will provide up to 50,000 residents with all the comforts of living in a major metropolis, and all without discharging any carbon dioxide and without producing any waste. The design of the project is based on traditional Arabic cities, featuring narrow streets, fresh-air corridors and thick walls, thus eliminating the need for energy-intensive air-conditioning to control temperatures in “Masdar City”.

During its 108-year history, the company Hansgrohe , headquartered in Schiltach in the Black Forest, has acquired a reputation in the sanitation sector as one of the innovative leaders in technology and design. With its fittings, showers and shower systems, Hansgrohe creates the original products that make the bathroom more functional, more comfortable and more beautiful. It is no coincidence that they can be found in prominent prestige projects such as on the giant cruiser “Queen Mary II”, in Terminal 5 of Heathrow Airport in London, in the German Reichstag and at the Chancellor's office in Berlin, in the Yoo luxury apartments in New York or at the Hotel Carlton in St. Moritz.