Products Design Services Help References Distributors
Home NewsPuraVida – a Light, Poetic Note in the Bathroom. By Hansgrohe

PuraVida – a Light, Poetic Note in the Bathroom. By Hansgrohe

August, 2010


Phoenix Design Develops Bathroom Range in Cooperation with Hansgrohe and Duravit.  At ISH 2009 Hansgrohe and Duravit present a new range for the bathroom: PuraVida – a creation by Phoenix Design, Stuttgart/Tokyo.


With the new range of bathroom mixers, showers, accessories, bath and shower tubs, ceramics and furniture, PuraVida, Phoenix Design developed a completely new, living and flowing design language.


Hansgrohe and Duravit cooperated in developing the extensive range PuraVida to create a holistic concept for the livingspace “bathroom”. “A wonderful challenge for creating a perfect symbiosis of form and space,” says Tom Schönherr from Phoenix Design. Harmony between different characteristics is reflected in a very special combination of the single elements. Ceramics and mixers were designed as a perfect unit, as if they had naturally grown out of the earth like a tree. This “growing out of” is marked with colours as well: The mixer is white and pure where it connects to the washbasin like the ceramics themselves. All lines run very smoothly and give the range a poetic lightness. The products almost float and seem as if dematerialised. PuraVida –  pure life, pure poetics.


The subtle emotionality, smooth naturalness and clarity of PuraVida turn the bathroom into a living space which can be experienced with all the senses: “The bathroom is turning into a living space more and more and individual ideas of howto furnish it will prevail,” explains Tom Schönherr, together with Andreas Haug Managing Director of the design studio Phoenix Design, which has been awarded many prizes. For more than 21 years Phoenix Design has been successfully cooperating with Hansgrohe and Duravit. More form, more emotion – PuraVida brings comfort into the world of bathrooms with a sensual, haptic and poetic design full of emotion and joy.


You could find the full range here.


We use cookies to ensure we give you the best browsing experience on our website. Find out more on how we use cookies and how you can change your settings.


What are cookies ?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. Cookies are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

How do we use cookies?

Website use Google Analytics, a web analytics service provided by Google, Inc. ("Google") to help analyse the use of this website. For this purpose, Google Analytics uses"cookies", which are text files placed on your computer.

The information generated by the cookies about your use of this website - standard internet log information (including your IP address) and visitor behaviour information in an anonymous form - will be transmitted to and stored by Google including on servers in the United States. Google will anonymize the information sent by removing the last octet of your IP address prior to its storage.

According to Google Analytics terms of service, Google will use this information for the purpose of evaluating your use of the website and compiling reports on website activity.

We not use, and not allow any third party to use the statistical analytics tool to track or to collect any personally identifiable information of visitors to this site. Google may transfer the information collected by Google Analytics to third parties where required to do so by law, or where such third parties process the information on Google`s behalf.

According to Google Analytics terms of service, Google will not associate your IP address with any other data held by Google.

You may refuse the use of Google Analytics cookies by downloading and installing Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the website visit should not be sent to Google Analytics.

Cookies are also used to record if you have agreed (or not) to our use of cookies on this site, so that you are not asked the question every time you visit the site.

Google Analytics Opt-out Browser Add-on

How to control cookies?

You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed.

All about cookies

Managing cookies in your browser

Most browsers allow you to:
  • see what cookies you have got and delete them on an individual basis
  • block third party cookies
  • block cookies from particular sites
  • block all cookies from being set
  • delete all cookies when you close your browser

If you chose to delete cookies, you should be aware that any preferences will be lost. Also, if you block cookies completely many websites (including ours) will not work properly and webcasts will not work at all. For these reasons, we do not recommend turning cookies off when using our webcasting services.